People should be encouraged to come forward with new and exciting ideas. Figuring out what could actually work comes later. Rather than criticize ideas, focus on developing or modifying them. Don’t self-censor - there’s no such thing as a “bad” idea at this point. It’s easy to dismiss new ideas because they’re impractical, too expensive, too radical, overly time-consuming, or any number of valid reasons – but these concerns shouldn’t be mentioned at this phase of the brainstorming process. Do not criticize ideas, your own or anyone else’s.As with improvisation in music, a lot of what you generate won’t be worth keeping – but great riffs can emerge if you open up and keep throwing things out there. An idea that seems silly or unworkable might spark a much better idea for someone else. Focus on quantity. Osborn emphasized that people should voice all their ideas, not just the “best” ones, because quantity breeds quality.Osborn’s four basic rules for successful brainstorming are: In it, he coined the term “brainstorming” to describe a concrete process that anyone can use to generate new ideas, helping identify creative solutions to problems of all kinds. In 1953, Osborn published his masterpiece, Applied Imagination, which is considered a landmark work on the subject of applied creativity. In one of several books he wrote on the subject, he maintained that “each of us does have an Aladdin’s lamp, and if we rub it hard enough, it can light our way to better living – just as that same lamp lit up the march of civilization.” Osborn was convinced that everyone can be creative. Alex Osborn, a pioneering advertising executive, was preoccupied with ways to spark creativity and get beyond that frustrating mental inertia. We’ve all had the experience of confronting a problem – often in the form of a maddeningly blank piece of paper – and having no ideas, or even a place to start. Portrait, Product, Location, & Event Photography.Catalogs, Annual Reports, Newsletters & Longer Publications.Brochures, Circulars, Inserts & Rack Cards.Principes et processus de la Pensée créative et du Brainstorming, Paris, Dunod, 1959. French translation by Georges Rona and Pierre Dupont, L'Imagination constructive.Revised edition, New York, Scribner, 1957 OCLC 1381383.Applied Imagination: Principles and Procedures of Creative Problem Solving.
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